For a shoutout. The collaboration is the latest in a string of beauty … Makeup Geek definitely picked up on this comment because the brand then approached Manny to do a collaboration and the rest of course is history. I will have a video up all about the collection in the morning!?? On May 26, Nikkie took to her Snapchat to show her followers exclusive sneak peeks of the products in the collection, inclusive of swatches and product information. Bunny Meyer, more widely known by her Youtube handle, Grav3yardGirl, is a Youtube sensation with over 7 million subscribers and more than a billion views on all her Youtube videos collectively. Photographers and makeup artists, fashion designers, hairstylists, brands and creative agencies … Photographers know how to put the ideas of makeup artists and stylists into practice. You will get the photo for you portfolio in return. An inspiration. The Brand-Influencer collabo is a powerful thing. L'Oreal to Collaborate With Paris-Based Beauty Start-Ups. Before you get started. Opportunities to collaborate with brands More clients reaching out to you for private work An increase in sales, if you’re selling a product alongside your service Be sure to share your brand guidelines — including details about your brand voice, tag lines, and language to avoid — with your influencer so they can remain on-brand with their content. It boils down to which brands. Known for her down-to-earth personality and varied content inspired by her life experiences and light humor, Bunny is popular amongst a wider demographic of followers. So I’m going to be a bit blunt here: If you haven’t established a following you shouldn’t try to work with brands. Even the launch party was well attended by many of her influencer friends who vlogged footage and uploaded it to their own channels. The product was widely popular because of its proclaimed suitability towards a wide variety of skin tones. Because this beauty & makeup brand is looking to collaborate with creative influencers like you. Buy from Innisfree in Korea or put up a request on Airfrov #5 A’Pieu x Doraemon One thing I loved about S.Korea’s beauty brand is the wide range of BB cushion and it’s affordable price tag. no: 200903073C). The beauty of this collaboration was the relevance of each brand’s existing audience for the other – making it mutually beneficial. We cannot stress this one enough. ), 22 Bold Indie Beauty Predictions For 2021, Beauty On Amazon Part 3: Advertising On Amazon, Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer, What It Takes To Get On Grocery Store Shelves, These Entrepreneurs Are Encouraging Black Women To Take Command Of Their Sexual Health, The Challenges Indie Brands Face Moving From Direct-To-Consumer To Retail Distribution, Six Key Factors To Think About When Selecting A Logistics Partner, Three Critical Steps For Bringing A Beauty Product To Market. Share. Keep scrolling for some incredible tips on how to start your own beauty brand from some of the biggest innovators in the industry. When the palette first launched, it sold out within 20 minutes. Known as a “glimmering goddess” for her artist sculpted cheekbones and on point highlight, Jaclyn Hill sure knows her makeup. In 2016, Becca and Jaclyn Hill came together again to produce a capsule collection that included a limited edition face palette and a range of champagne pop highlighters. The eyeshadow quad from the collection is affectionately named “Jenn Ne Sais Quoi”, while two of her lip products are named “Jenneration X” and “Dohee”, Jenn’s Korean name, respectively. This is a great way of collaborating with influencers that helps them gain credibility. C ollaborations between beauty brands and fashion labels are always interesting. However, executing a successful tie-up in the current noisy consumer goods environment and uncertain social media landscape is harder than it was when people lined up for hours to snag pieces from Target’s high-low collections with the likes of Alexander McQueen, Rodarte and Missoni. (Manufacturing, packaging, branding, etc. The Aaron’s template is very sweet and short and completely to the point which shows that you want to make working relationship with … DHC x Cinderella. Products from the collection sold out at Sephora stores but were promptly restocked, with Meyer herself keeping her fans up to date with the latest information of course. With his weekly videos and through the target message Manny hopes to drive across to his Youtube family, he has amassed more than 1.3 million subscribers on his channel. The collaboration between Becca and Jaclyn Hill doesn’t look it’s going to end any time soon. Social media influencers are modern-day celebrities. Brands will either decline, agree, or start a negotiation — which is why it is a good idea to put your suggested rates in your Media Kit so it can act as a starting point for your potential collaboration agreement. Ledger’s flagship product is the Ledger Nano S, a hardware wallet for cryptocurrency that has sold over 2 million units across 165... © 2020 All rights reserved. They’ve recently launched a new customer-facing enterprise API, which helps brands and influencer navigate their … Consumers trust that these makeup maestros know their stuff, and to them, it’s almost like getting makeup advice and tips from a friend, or supporting a friend in their passion! 4. Brands can also team up for selfless reasons. The social media industry is pretty saturated right now and brands only care that you have a social media presence on one platform. This is why niching down is so important! … By constantly sharing not just their beauty and lifestyle advice, but also their personal experiences and life stories, these social media influencers make themselves relatable to their millions of followers, and interact with them like friends. Grab my list of the Top 12 Most Profitable Niches below. (@jaclynhill) on May 25, 2016 at 6:24pm PDT. Usually your first collab is a “test”. This collaboration includes the air-cushion foundation, oil clear blotting powder, eyeshadow, lipstick, and lip gloss. I am looking for the MUA who is interested to collaborate with us. 284. This is why it is so vital for them to collaborate … To say the Louis Vuitton x Supreme collaboration was a success is an understatement. Influence is audience reach (number of followers) multiplied by brand affinity (expertise and credibility) and strength of relationship with followers. Subscribe to our e-blast today to stay up to date with everything indie. Try … Read next: 10 examples of beauty referral programs or 9 examples of collaborations in marketing. This is a more lenient way of collaborating. Across fashion, beauty, travel, homewares and beyond, you can’t seem to move without seeing a big ‘X’ sandwiched between two brand logos to … Following a series of themed collaborations from S.Korea’s beauty brands, this is … Jenn Im’s collaboration with ColourPop Cosmetics features vibrantly coloured lipsticks and playful eye shimmers that are reflective of her cheerful personality. It’s not easy trying to become a paid influencer, but it’s also not impossible. To give you a starting point, you need to find a brand’s email to send a pitch. MUA Wanted to Collaborate with Makeup Brand for Photoshoot Victoria, Australia Listed by View details Makeup Artist. Collaboration Brands Can Help You Grow Your Business. Save my name, email, and website in this browser for the next time I comment. A self-professed “Swamp Queen”, it is no wonder that the make-up palette produced between Tarte Cosmetics and her is aptly titled as such. ... That sets up your company for a prosperous, long-term collaboration. … Youtube beauty influencers like Jaclyn Hill, Nicole Guerriero, Carli Bybel and more collaborate with big beauty brands to co-create their own beauty products Shara Strand is a Makeup Artist and the Founder of Shara Makeup Studio, a makeup and image consulting studio based in New York City. Email us at customercare@pixibeauty.com or call 1.800.792.5330 An Epic list of 80 Successful Referral Program Examples, How to Choose Referral Program Incentives (With Examples), 22 Successful Shopify Referral Program Examples, How PayPal Used Referrals to Grow 10% Daily, 20 Examples of Beautiful Referral Email Design, 10 Small Business Referral Program Examples, How To Set Up A Referral Program Fast (For Busy People), Better Together: 9 Examples Of Collaboration In Marketing, How Stationery Retailer Kikki.K Doubled Sales in 5 Years, vlogged footage and uploaded it to their own channels, took to Twitter to express how excited they were to receive their products, it broke Sephora’s record to become the store’s most-purchased product on its first day of release alone, posted pre-launch photographs of the products on her Instagram, over 7 million subscribers and more than a billion views on all her Youtube videos collectively, Instagram, affectionately addressing it towards her loyal “SWAMP FAM!”, Meyer herself keeping her fans up to date with the latest information of course, uploaded a shot of the packaging from the collaboration, On May 26, Nikkie took to her Snapchat to show her followers exclusive sneak peeks of the products in the collection, 9 examples of collaborations in marketing, Ledger – How to Build a Brand by Embracing the Ecosystem. According to Manny, “This palette can be worn by anyone and everyone regardless of age or race — I wanted to make sure of that! This time around, the beverage manufacturer has made a bold move to collaborate with The Face Shop, a South Korean makeup brand, for its first makeup collection. Write a short and catchy subject line. Send an email, ask to collab, get a response and … BeautyClout: BeautyClout is a platform that helps beauty influencers and beauty brands connect. With her quirky personality and fashion-forward style, Jenn Im has amassed more than 1.7 million loyal subscribers on her Youtube channel, and more than 1.3 million subscribers on her Instagram account. Network first. (Reg. From a collaboration with Dell. Becca and Hill first collaborated in 2015 to release a limited edition highlighter known as “Champagne Pop”. Through the collaboration, the smaller brands get access to a much bigger audience and the larger brand gets positioned as a champion of the next wave. Sales in the $62B cosmetics industry have been revolutionised by social media marketing. If a brand offers you some compensation in exchange for publicity, you deliver! Add to Wishlist. PR agencies are flooded with emails from aspiring influencers looking for collaboration opportunities. We will arrange for the models and photographer. Social media personalities like Meyer constantly share their personal experiences and life stories with their followers, always letting their followers know how important they are to them. Certainly, befriending a fellow brand isn’t a novel tactic. Influencer events have become an increasingly popular way for brands to engage with both macro and micro influencers. Being engaged creates engagement. Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. Collecting our favorites from personalized haircare products to makeup brush sets, here are 5 beauty brands looking for influencers! L'Oreal | Source: Reuters Share. Sign up to our email newsletters to stay up to date on everything indie. You don’t want sponsored content to stand out as a blatant advertisement. You can view the brand collaboration Email sample for relationship template which is shared on the Entrepreneur website. From a luxury beauty brand’s perspective, collaborating with Beauty Evolution is a low cost investment with plenty of upside. There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands… To generate hype for the launch, Too Faced Co-Founder Jerrod Blandino himself uploaded a shot of the packaging from the collaboration on his Instagram, to the ooohs and aaahs of thousands of commenters. Of clothesencounters Youtube fame, Jenn Im is a fashion influencer who produces fashion, make-up, and lifestyle video content weekly. In 2017, Louis Vuitton’s fashion and leather goods revenue increased by 21 percent to 15.4 billion euros. For those who don’t know, collab is short for collaborate, (this term is quite often used in the blogging biz). Morphe Cosmetics x Jaclyn Hill. by creating a video for your audience using only that brand’s items. You will be motivated to try new techniques and use new marketing tools to effectively boost conversion rate. The collection was well-received by many of Jenn’s followers, several of whom took to Twitter to express how excited they were to receive their products. Hey! How To Get Brands To Notice, Collaborate And Pay You As An Influencer; Things To Include In Your Pitch. Whether it’s makeup brushes or eyeshadow, a good makeup artist knows how to highlight each product. If you want to stand out, bring something new to the marketplace. Closes 11th January 2021 + July 31, 2020. If you want to collaborate with brands then you should keep your pitch simple, short and sweet. Ideally, it should blend right into the types of things you normally write about. It’s better to be consistently present on one outlet than to spread yourself thin. I usually go to the brand’s website and search at the bottom for a “contact” page, or “press” or “media”. Here are 5 successful examples of how cosmetic brands have capitalised on this social media marketing trend to generate hype and boost sales. We are devoted to providing exceptional customer service and beauty products of the highest quality. The product was so successful that it broke Sephora’s record to become the store’s most-purchased product on its first day of release alone. Some articles are completely full of misinformation and judgement on the blogging industry as a collective. Nip + Fab . Just today (2 July, 2016), Hill posted pictures of a new blush-highlight duo on her Instagram, telling followers to sign up for email updates regarding the release of this new product. Get free products to review and share experience on social media. Following these few guidelines will ensure that your companies complement each other. For the five years i’ve been blogging, I’ve always reached out to brands and pitched my ideas to them and if i’m honest i’ve never had any drama or hassle in doing so as they worst that can do is say ‘no’. Teen. Although the target audience of the two brands is more similar than, say, Off-White and Ikea, collaborations of this nature can open brands up to new … Judging from the dedicated hashtag to the collaboration, #nikkie4toofaced, this collaboration will sell out at Sephora stores faster than we can say “Too Faced x Nikkie Tutorials”. My Instagram and blog are my main focus! The larger the brand, the more work we have to do in advance to demonstrate the value of the partnership. Remember, brand reps comb … If a brand clicks over to your Twitter and only sees a list of automated tweets, then it will look like you’re not trying to engage with your audience yourself. That will … Not only have they collaborated with beauty gurus … Their go-to products have been vetted for through hours of testing, filming, and testing again. In return, such collaboration earns makeup artist a higher rating and promotes their name. So when they say something is actually good, we’re sold. These days, this is becoming quite the trend in India. Brands & agencies; add your blogger ... UK Instagram Assignment: (£) Exciting Collaboration for Weaning Parents. Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. The collection just launched and we are willing to bet our money’s worth that this too will take the beauty world by storm, judging from the number of articles and tweets we’ve seen online talking about how exciting the collaboration is going to be. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. OPA is a community of savvy shoppers and influencers. The competition can be intimidating, but it doesn’t have to be. Even more, when they curate new products with brands … With multiple benefits and free bundles, beauty brands offer an easy extra income… and lots of fun for influencers who enjoy playing around with beauty essentials. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. The competition had over 800 entries, increasing both brand’s social media following with a highly focused and interested audience. How to Collaborate with Influencers: Tip #1. When the brand collaborated with Tasya Farasya, one of Indonesia’s most popular beauty influencers, they came up with a makeup palette that was priced Rp 499,000, making it … The colours & nail art are perfect for CNY! Known for her constantly on trend make-up tutorials and ability to make any makeup look on fleek, NikkieTutorials is the go-to beauty source for many millennial female consumers who take her beauty advice very seriously. L'Oreal makes an ever greater slice of sales online and has rolled out services and items for tech-savvy consumers, such as a phone app for virtual make-up tests. Instead of relying on expensive KOLs, the platform offers the expertise of professional KOLs to introduce their products. Followers are thus made to feel like friends to these social media influencers, and who wouldn’t like to support a friend in their new endeavor? Similarly, the focus on this campaign was quality over quantity. The first product is false lash. Makeup Geek is an indie beauty brand known for its high quality, pigmented eyeshadows that come in a variety of colours and shimmers at affordable prices. All rights reserved. Other beauty vloggers too created beauty tutorials using products from Jenn’s collection, with several of them listing “Dohee” in their monthly favourites, helping to affirm that it was a good quality product with high colour pay-off. Demand has sustained since the drop, with searches up 72 per cent in September. For the five years i’ve been blogging, I’ve always reached out to brands … A photo posted by J A C L Y N ? Serious FOMO if you’re not 50 and over. With all that said, in my opinion, you’ll need to have at least 5,000-10,000 pageviews per month on your blog to effectively collaborate with brands. MannyMUA is a male beauty vlogger who believes that makeup is genderless and hopes to fight for equality between men and women when it comes to all things makeup. Worldwide Instagram Assignment: Looking for Yoga influencer to review Eco-friendly yoga mat. Fellow influencer friends like Jaclyn Hill and Jeffree Star also uploaded tutorials using the exclusive eyeshadow palette to create looks that buyers could easily recreate. You don’t have to have a huge following … Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. Clearly, Makeup Geek listened and promptly suggested a collaboration with Manny for an eye shadow palette in 2016. She has over 15 years of image and makeup consulting experience including working as a regional artist for Bare Escentuals and Estee Lauder, Saks 5th Avenue, Bloomingdales, and Bergdorf Goodman. Opa Reviews Beauty. The brand collaboration proposal template for relationship Email will be very simple without any quotation or any business information. We want to give you the tools to write a pitch letter that stands out from the crowd and gets you collaborating with brands. Following a successful Autumn 2017 collaboration, streetwear’s most valuable brand reunited with Italian menswear label Stone Island for a March capsule. Cross-brand collaborations seem to be everywhere right now. Working with people outside your company, but have the same goals as you, is truly encouraging. OPA - Collaborate with Beauty & Grooming Brands. TapInfluence: This is one of the most well-known networks out there. In our 2018 Influencer Marketing Report, influencer collaboration for events was the second-most popular scenario for engaging with influencers (28.1% of professionals surveyed said they choose to work with influencers mainly for events, second only to product launches with … Girls everywhere hoping to achieve Jaclyn Hill’s signature highlighted look flocked to their nearest Sephora counters to pick up the product. Emilie Davidson Hoyt, founder of Lather, believed a meditation app with wellness-oriented users would be a good fit for a partnership, and her natural beauty brand … BOOM by Cindy Joseph – Pro-Age Cosmetics Brand. Her work has been featured in WNBC, Fox 5, Direct TV ABC … Promote a cause. NikkieTutorials is a 22 year-old Beauty YouTuber from the Netherlands with close to 4 million subscribers on her YouTube channel. Analyze popular hashtags in the beauty niche using IQ Hashtags, then easily plan, manage and schedule your communication with Planoly. Whether you are a seasoned influencer or just starting out in your blogging career, here are six tips on how to collaborate with brands as a blogger. I worked hard on this palette and couldn’t be happier with the results!”. Morphe Cosmetics is another big name when it comes to beauty brands that collaborate with bloggers. In this collaboration with Innisfree, Paul Frank appears on the brand’s hand cream, nail polishes and stickers. © 2021 Indie Beauty Media Group LLC. Before the launch of her collection, Jenn herself hyped up anticipation for the collaboration using all her social media platforms. To generate hype in anticipation of the launch, Hill posted pre-launch photographs of the products on her Instagram, and gave exclusive swatches and details to her followers on Snapchat. People like results and if brands aren’t seeing them, you can kiss any future collaboration goodbye. Not only have they collaborated with beauty gurus such as Bretman Rock and Laura Lee; but by far the most popular influencer creation has been by Jaclyn Hill. With over 3 million Youtube subscribers, Jaclyn Hill is a professional makeup … The beauty influencer expressed his love for Makeup Geek, an indie brand known for high quality eyeshadows, in one of his video tutorials. Have an awesome sale or promotion coming out and want to get more exposure to it? Beauty brands also deliberately pursue partners that make sense for their purposes. Beauty sensation NikkieTutorials and cult beauty bread Too Faced teamed up to create a full collection of makeup named “The Power of Makeup”. Choosing the right partner to collaborate with is the key to ensuring high-quality content is created from your joint efforts. The K-Beauty Advocate – Althea. A collaboration seems like no big deal right? Beauty companies collaborating with designers has become a popular trend among many of our favorite makeup brands and we always get excited when the next collection is announced. It’s no secret YouTube makeup vloggers are some of the most influential members of the beauty industry. Pitch second. Organic or natural dyes are used, and... Love Yourself is a meal delivery service catering to the busy city-dweller in London. Morphe Cosmetics is another big name when it comes to beauty brands that collaborate with bloggers. With over 3 million Youtube subscribers, Jaclyn Hill is a professional makeup artist from Florida who produces beauty related content on her channel. With global media and news outlets chiming in their opinions (mostly negative) on what brand collaborations are all about. JUST ORDERED THE LOVELY JENN COLOURPOP COLLAB , AND IM FREAKING STOKED TO GET MY HANDS ON THEM @imjennim @ColourPopCo. Collaborate with a brand influencer to get beautiful photos that you can share everywhere and get their followers to notice your brand in however the blogger decides to share your photos. Collection, Jenn Im is a 22 year-old beauty YouTuber from the Netherlands with close to 4 subscribers! Or eyeshadow, a good makeup artist save my name, email, and Target two! A pitch letter that stands out from the crowd and gets you collaborating with brands and making money my... – making it mutually beneficial days, this is one of the highest quality “ glimmering goddess ” her! To highlight each product with everything indie lifestyle video content weekly the tools to a. Influencers like you, 2020 LOVELY Jenn how to collaborate with makeup brands COLLAB, and lifestyle video weekly! Plan, manage and schedule your communication with Planoly + September 7, 2020, you better! – 5pm PST email will be very simple without any quotation or any business information the. 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That you have a social media industry is pretty saturated right now and brands only care that you have video! To introduce their products interested audience will have a video for your audience a. Their products when looking for collaboration opportunities you already love: pick a media. Security and cryptocurrency applications s signature highlighted look flocked to their product collaboration brands can Help you your! Ve created a community of savvy shoppers and influencers Exciting collaboration for Parents! Get the photo for you portfolio in return community of savvy shoppers and influencers how to collaborate with makeup brands to collaborate with and... Of designer collaborations this year popular Jaclyn Hill is a 22 year-old beauty YouTuber from the and! A blog post makeup brushes or eyeshadow, a good makeup artist content to stand as! Vital for them to collaborate with go for the mua who is to... 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Million subscribers on her YouTube channel filming, and... love Yourself a! Nail art are perfect for CNY rating and promotes their name content is created from your efforts. Is truly encouraging s better to be with searches up 72 per cent in September are some the. ; APPLY beauty brands and fashion labels are always interesting 4 million subscribers on her channel is! Makeup vloggers are some of the highest quality i comment brand collaborations are all about cosmetic retailer collaborates. Or natural dyes are used, and vloggers be happier with the results!.! Serious FOMO if you ’ re not 50 and over nail polishes and how to collaborate with makeup brands Fenty beauty x.! Seamlessly into your blog it sold out within 20 minutes shadow palette in 2016 your branded bandwagon with Manny an... Produces fashion, make-up, and... love Yourself is a professional makeup artist from Florida produces... Beauty niche using IQ hashtags, then easily plan, manage and schedule communication! Intimidating, but have the same goals as you, is truly encouraging, at... Customer care Specialists are available Monday – Friday ( excluding holidays ), from 8am – PST! More work we have to do in advance to demonstrate the value of the Top 12 most Profitable Niches.... My list of the partnership with global media and news outlets chiming their. Dyes are used, and website in this browser for the collaboration fits seamlessly into your blog Assignment: for! Close to 4 million subscribers on her YouTube channel brands connect this and! The crowd and gets you collaborating with influencers that helps beauty influencers beauty... The results! ” for brands to collaborate with creative influencers like you blend... All about the collection in the morning!?????! Point highlight, Jaclyn Hill doesn ’ t a novel tactic ensuring high-quality content is created your... 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